• Italian coloration

  • Mix: 1 + 2

  • Italian formula cream-gel

  • Low ammonia

  • Contains ricin, argan, macadamia oils and

  • Keratine hydrolyzed

  • Absolute protection

  • Excellent coverage grey hair

  • Available only for professionals 

             

                                                     

51 SHADES

Classic GEL-CREAM formulation enriched with ricin, argan, macadamia oils and keratin, sulfates and paraben free.

TUBES OF 3.4 fl.oz.

KUST ESSENTIAL color is the most advanced approach about a permanent hair color. It’s a product with a high performance that allow an exceptional shine and a vibrant color intensity. Its conventional gel-cream formulation, easy to apply and does not drip, contain pigments of latest technology that are infused in the heart of the hair fiber. The rich formula of this product responds at the three most important desirous of women about their hair coloring:  1) Great coverage of white hair.  2) Rich, shiny and a long-lasting color.  3) Strengthen and protection of the hair.

Enriched with a nutrient complex based on restructuring and precious oils plus keratin, ESSENTIAL from KUST is reinforced with ricin oil that offer a fortifying action at the protein structure of the hair allowing a complete re-definition.

A carefully balanced formulation that provide a long-lasting color with glossy reflexes. A performance never achieved by a color with a low ammonia content, sulfate and paraben free: an excellent coverage of white hair. An intense, full and luminous color that allows a radical change of look whenever you want. That’s the principal objective of ESSENTIAL. The technical research of colors and application rules made possible to create a color with a low ammonia content which keep the same performance of the traditional colors. Complete coverage of white hair; an abrupt change of color maintaining perfectly healthy, shiny and disciplined hair is now possible thanks to the formulation of ESSENTIAL. Its rich formula offers a perfect technical synergy and protection because is designed with more than ¼ of lipids and conditioning agents that protect the hair fiber.

SOME PRECISIONS ABOUT THE AMMONIA:

Ammonia is a volatile substance that is used to open the cuticle of the hair and it has an irritant odor difficult of neutralize only with the use of a simple fragrant oil. It’s a substance that is present in Nature of various ways. What are the benefits about the presence of ammonia inside a tint? The opening of the cuticle of the hair in order a best penetration and fixing of the pigments inside the hair fiber. Ammonia is the ideal product to obtain this purpose. The products for hair coloring containing ammonia have excellent properties for shine, white hair coverage and a long lasting. In reason of its volatility it can indeed feel when applying smell, a little special and this prevent the hair from “opening” too excessively. The Ph level and the opening of the hair’s cuticle return to normal by the evaporation of ammonia. This improve the color and, at the same time, has protective properties. So, for that the hair is not subjected to an excess of stress. Certainly, ammonia is not a delicate product but it’s used habitually in every process of hair re-coloration. The color with ammonia is the most indicated for who want a radical chance of hair color (from dark brown to blonde or those with a lot of white hair) because the penetration into the hair is much more intense and resistant thanks to ammonia. ESSENTIAL manage the right amount of ammonia for the desired effect with a high amount of restructuring agents. The professional does not breathe large quantities of vapors, and also people with sensitive skins no longer suffer from the percentage of ammonia present thanks to the precious oils that act as a buffer and are soothing.

WHAT ESSENTIAL:  RESTRUCTURING INGREDIENTS.

  1. RICIN OIL:  strengthens dry hair, dull and damage by frequent hair coloring. It also prevents the split ends and promote hair growth. Is known the effectiveness of ricin and its affinity with keratin, the essential protein of the hair and it’s able to restructure and form a protective film around the hair which make it stronger.
  2. ARGAN OIL: in accordance with the active principles present in argan oil hair reborn losing, its dehydration due to pollution or bad habits. Extremely rich in vitamin E it’s suitable for all hair types. Argan oil is also very useful for untangling curly hair and revitalizing frizzy hair, protecting them from external factors and constant use of hair dryer and irons. All this is due to the presence of Omega 3, fatty acid that create a barrier around the hair which make it healthier and does not leave the scalp greasy. Argan oil also prevent hair loss and promotes their regrouth.
  3. MACADAMIA OIL: is appreciated because it succeeds in nourishing the hair deeply and it also regulates the production of sebaceous substances of the scalp. Its fatty acid composition includes oleic, palmitoleic, linoleic acids, Omega 3 and Omega 6. Macadamia oil is also an abundant source of vitamin E, making it ideal for those who want to improve the health and appearance of their hair.
  4. HYDROLYZED KERATINE: extracted from sheep, it gives a shine and help to control the volume of the hair. Also, it repairs the damage and serve to maintain the color. A product like hydrolyzed keratin does not contain chemical compounds that damage the hair. In addition to a long-lasting coloring result, hydrolyzed keratin is a moisturizer that work from the root of hair and improve the appearance, guaranteeing their brilliance, softness and easy of styling. It also avoids hair loss and promotes hair growth.